Facial recognition technology is revolutionizing the future of video surveillance and loss prevention as we know it today. The biggest factor behind this change is face-finding algorithms. A faceprint can be compared with a single photo to verify a person’s identity. It will not be long before we are able to track people’s faces and identify them the same way automated license plate readers track vehicles by license plates. It also has the capability of matching records of a person’s criminal history. “According to Govern Magazine, as of 2015, as least 39 states used facial recognition software with their department of motor vehicles (DMV) databases to detect fraud.”

Facial recognition is being used on many social media sites. Facebook is one of the biggest websites using facial recognition as one of their many tools also known as “Deep Face”. By adding your face to their database when a friend uploads a photo, Facebook can suggest tagging you with minimal effort. It scans uploaded images and matches the biometrics to names and faces in other photos that it already has in its database.

Most Facebook users still don’t know how to set their privacy options safely, plus the fact that Facebook made facial recognition a default setting that you have to “opt out of” makes it less likely for people to go for this option. Most people do not realize that when creating your Facebook profile account, you are giving Facebook permission to create and maintain a profile database as part of their “terms & conditions”. Facebook’s “Deep Face” recognition is known to be 97% accurate in identifying photos and images.

Snapchat is another site that is also using facial recognition technology. Snapchat’s selfie lens uses facial recognition to help transfer your mug into an adorable puppy, an old man, or even swap faces with a friend. This feature works by mapping the biometrics of your face. Although this new technology you are using may seem very exciting when you are taking a selfie to turn your image into a dog, a movie star, etc. there are reasons to be cautious. “Government agencies and companies such as Facebook are storing a huge amount of database linking facial images to names. “There is nothing legally to prevent them from doing so.”

Technology is also changing the wave of the future with people searches. It used to be that you would type in a person’s name into a Google search to look for more information about them online.

Now Google has created Google image where you upload a photo, and not only will that photo identify who the person is, but it can sometimes determine from what site the image was found such as Linkedin, Tweeter, Facebook, etc.

There are many search engines available that use facial recognition technology to offer different ways to search a person’s identity and identify where the image was located.

Apps exist (although, mostly ineffective but continuing to work towards greater accuracy rates) that allow for facial recognition to identify a person. They allow you to take a picture of a person in a crowd and find their actual identity by connecting them to their social media accounts.

Facial recognition and other biometric authentication methods will soon be the way of the future with security measures. Apple and Google are already using this technology to log into your phones or computers using faceprint maps or fingerprints. User names and passwords will be a thing of the past. Facial recognition will be used to log into accounts, authorize ATM withdrawals, pay bills, buy groceries, gain access to buildings, and even pass through airport security. This technology will help decrease identity fraud in the future by more accurately verifying who a person is.