Don’t Let Your Subject “Go Dark!!”
When you’re adjusting an injury claim, sometimes the window of opportunity for gathering critical mitigating information can close very quickly. Whether represented or not, claimants often “go dark,” by making their online footprint and social media profile private, changing profile names or no longer posting to their social media sites, leaving your claim file with a significant information gap.
In-Depth Desktop investigations and Social Media research allows knowledgeable e-vestigators access to a cache of personal information unavailable through formal channels. When monitored diligently, Facebook, Twitter, Instagram, and other sites offer valuable insight into an injured worker’s pre and post accident activities, allowing for better informed claims handling decisions and ultimately better information for better negotiating.
There is a lot of information, but well-trained social media e-vestigators know where, when and what to look for. There is no substitute for an experienced e-vestigator with a proprietary list of sites and algorithms that provide social media analytics that are not available to the rest of the industry. The information that is developed contributes to accurate injury evaluations and future claims handling.
Injured claimant’s “go dark” once they realize that social media is making their life an open book. It’s important to get the information while it’s available. An attorney, a friend, or even a Facebook privacy notice might motivate a change in privacy settings. Once implemented, privacy changes can’t eliminate what’s already out there in the search engines, but they can restrict access to future information.